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⏰ TL;DR:
TikTok’s “bean soup” controversy can teach us about the “what about me effect” on social media, in which individuals can believe every piece of content must be relevant and tailored to them.
It’s an example of solipsism, which is the philosophical belief that the self is all that can be known.
Algorithmic targeting may increase solipsism as it can lead to a worldview in which one believes everything is meant for them.
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